New Distributor for Peugeot and Citroen in Australia

We like to keep abreast of worldwide news at Cheapfleet car fleet insurance and PSA – the parent company of Peugeot and Citroen, has a new distributor in Australia in the form of Inchcape. Inchcape will support both brands in Australia and already has experience distributing major brands thanks to its association with Subaru.

Inchcape had previously managed the distribution of Peugeot before Sime Darby acquired the distribution rights from them in 2001.

Inchcape Austrtralia CEO, Nick Senior has stated that the changeover in distribution from Sime Darby to Inchcape will have very few visible signs. Although the company is looking for a new general manager in order to help deal with the new distribution rights for Peugeot and Citroen, a new appointee will likely be announced and there is unlikely to be much, if any disruption to how the company handles this new responsibility.

Senior had the following to say –

“Despite the challenges there have been some standout performers in the dealer network – Bayside European in Melbourne for instance. We are in the process of reviewing our existing dealer network and any substantive changes will be announced in due course.

“Trivett Automotive Retail is an important part of the Group, and we expect the PSA brands will be included into their existing retail dealership network in due course.”

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