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Suzuki Kizashi

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"Suzuki fails to take what the market actually wants into account"

"Suzuki fails to take what the market actually wants into account"

What is it?

A retro ride, but not in the cool 'Fiat 500' way. Designed for the US and EU markets, the Kizashi is Suzuki's way of taking on the likes of the Audi A4 (bigger, comfier, better appointed and more expensive) and the Subaru Legacy (see Audi description). The Japanese brand claims that it's there to show off what the company can really do, to sit at the top of its range as a halo product (their words, not mine) to ward off competitors and evil spirits alike.

Sadly, in showing off what the company can do with its automotive tech Suzuki fails to take what the market actually wants into account. The Kizashi will set you back between £22-24k, which is too much; it's nowhere near the size of its target competitors; it only comes with a 2.4-litre petrol engine which is so thrashy at peak power (6,000rpm, incidentally the red line as well) that my passenger covered his ears; inefficient (34mpg on the combined cycle) and farts out more CO2 per kilometre than your average heifer. The automatic CVT gearbox is terrible, too.

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